Plays, proof, and the newsletter.
Everything we learn building outbound engines, in one place. More is on the way.
Outbound that actually books meetings.
The systems, Clay plays, and hard-won lessons behind engines that turn signals into qualified meetings. No fluff, no spam.
Tell us about your motion and we will map where your pipeline should come from. No call required.
Get the roadmapOutbound and Clay walkthroughs, teardowns, and GTM systems.
SubscribeConversations on building outbound engines that actually book meetings.
Listen on SpotifyWhat we learn running outbound.
How we actually run outbound: the full playbook
The complete system we run for clients: how we diagnose a business before touching a list, size a market two ways, build a portfolio of campaigns instead of one, and treat deliverability as an engineering constraint rather than a creative choice.
Read the articleHow to build a B2B lead list: a market mapping process
Stop calling it a lead list. A lead list is something you buy. What you need is a mapped market, and the step almost everyone skips is the one that tells you when, not just who.
Read the articleThe SDR role is not dead. It is just much harder.
Every few months someone predicts AI will kill the SDR role. Three leaders building teams at Clay, Notion, and Decagon describe something different: not the death of sales development, but a leveling up of what the job demands.
Read the articleHow Personio built an AI-powered go-to-market in 6 months
Personio's CRO went from an internal AI week to 400 production assistants in about six months. What they built, what it cost, and the three problems they have not solved yet.
Read the articleHow to build an AI-native sales org, by Anthropic
Demand outran hiring, so Anthropic redesigned the sales org around AI instead. The four investments, the five rep skills, and the parts the talk left out.
Read the article